Whenever I mention Swiss wine, the first question is usually, "Switzerland produces wine?". The kicker: the question is just as likely to come from the Swiss themselves.
As much as wine is appreciated here in Switzerland - and it's very much appreciated - Swiss wine still seems to be an unintentional secret. This is changing as the new generation of winemakers, working together, use the tools of modern marketing and social media to spread the word.
While the many small Swiss wine producers are producing top-notch classic wines, many are not afraid to experiment with "non-traditional" grapes and Viticulture to give us a pretty damn good and eclectic selection.